Achieving full occupancy for luxury London apartments
Region
UK
Sectors
Technology & Startups
Leisure & Tourism
The goal
Increase leads generated for Enclave's new apartment buildings at London King’s Cross, Birmingham and Croydon
Approach
Working in partnership with the Enclave marketing team, we developed a digital strategy and paid media campaigns across Google, Meta, and LinkedIn to drive leads for apartment rentals.
01
Launched international search campaigns to capture audiences interested in moving to central London, targeting overseas students searching for luxury student accommodation.
02
Retargeted people who visited the website and re-engaged lapsed users to drive full-funnel efficiencies, and promoted Enclave's open-day events using Meta ads to attract the right tenants.
03
Implemented multi-channel lead generation campaigns to capture email addresses from prospects, managed via Hubspot CRM. We later rolled to waitlist lead generation when the property reached maximum occupancy.
04
Results
Redefining property lead gen models
Beating the letting agency model with thousands of student leads, and hundreds of high end leads for luxury central London rentals
Quality traffic
Over 128,000 clicks generated across all paid media platforms
Lead generation in London
Over 350+ leads generated for luxury central London apartment rentals across Google Ads and Meta
Occupancy targets reached
We achieved a fully leased building at Enclave KX in London King's Cross
Global awareness
Over 4 Million impressions generated across Google & Meta campaigns.
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