Reactivating Dynamo’s fanbase with a record-breaking launch
Region
UK
Sector
Entertainment
The goal
Re-activate Dynamo's fanbase for new Sky TV show 'Beyond Belief'
Approach
Full strategic and tactical support as digital arm to Dynamo team.
01
Supporting fast-moving changes as COVID and lockdown began during launch and all marketing moved to digital.
02
Comprehensive audience and creative testing in collaboration with social team
03
Results
Record Breaking
Sky’s biggest entertainment launch in 10 years
Record Breaking
Sky’s biggest entertainment launch in 10 years
Record Breaking
Sky’s biggest entertainment launch in 10 years
New Benchmark
Surpassed Dynamo’s previous show with 1.8 million overnight viewers
New Benchmark
Surpassed Dynamo’s previous show with 1.8 million overnight viewers
New Benchmark
Surpassed Dynamo’s previous show with 1.8 million overnight viewers
Reach
Eight-figure people reached at under <£1 CPM via paid social
Reach
Eight-figure people reached at under <£1 CPM via paid social
Reach
Eight-figure people reached at under <£1 CPM via paid social
Engagement
Millions of post engagements at only £0.003 per engagement – a fraction of a penny
Engagement
Millions of post engagements at only £0.003 per engagement – a fraction of a penny
Engagement
Millions of post engagements at only £0.003 per engagement – a fraction of a penny
"Having worked with multiple agencies in the past, our experience with Times One Hundred was exceptional. Their expertise and commitment to delivering results were evident in their approach to our project"
Dan Albion
Manager
"Having worked with multiple agencies in the past, our experience with Times One Hundred was exceptional. Their expertise and commitment to delivering results were evident in their approach to our project"
Dan Albion
Manager
"Having worked with multiple agencies in the past, our experience with Times One Hundred was exceptional. Their expertise and commitment to delivering results were evident in their approach to our project"
Dan Albion
Manager
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Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.