Achieving £41k box office sales for The Mountain Within Me
Region
UK
Sector
Entertainment
Services
The goal
Generate clicks for the cinema release of the documentary film The Mountain Within Me
Approach
Increased awareness by targeting audiences across the UK and running traffic campaigns, rather than solely focusing on plain awareness to build retargeting audiences.
01
Landing page views were generated cost effectively, so we used traffic as well as awareness campaigns for the announcement stage of the film.
02
This helped build up the website visitor audience that was used alongside the platform engagement audiences for retargeting.
03
Build retargeting audiences with the website visitors from the traffic and brand awareness campaigns and the platform engagement audiences.
04
Q&A burst campaigns with focused campaigns around the Q&A screening venues to drive link clicks to the ticketing sites These screenings were hosted screenings where there would be Q&A sessions afterwards.
05
Pre- and post-release campaigns targeting cinema locations to drive traffic to the film landing page, along with the Q&A burst campaigns to increase attendance for limited screenings in those areas.
06
Results
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