Setting era-defining box office records with the re-release of Coraline

The goal

Increase awareness of the Coraline film re-release and maximise box office sales, in partnership with Trafalgar Releasing

Approach

Develop a comprehensive targeted digital marketing strategy and budget plan

Segmenting audiences to strategically balance ad delivery across various levels of fandom, ensuring we connect with the right people

Promote captivating ads on multiple platforms to inspire and engage the audience effectively

Retargeting website visitors and engaged ad audiences who haven’t yet completed their cinema ticket purchases, encouraging them to finalise their transactions

Implement a series of custom conversion events to enable insightful real-time reporting, helping to drive optimisation

Results

Record-breaking

Coraline is the second highest-grossing film re-release of all time, surpassing E.T. The Extra-Terrestrial and trailing only Titanic in box office grosses

Record-breaking

Coraline is the second highest-grossing film re-release of all time, surpassing E.T. The Extra-Terrestrial and trailing only Titanic in box office grosses

Record-breaking

Coraline is the second highest-grossing film re-release of all time, surpassing E.T. The Extra-Terrestrial and trailing only Titanic in box office grosses

Era-defining

The highest-grossing re-release of the decade, outperforming the 2022 re-release of the record-shattering Avatar

Era-defining

The highest-grossing re-release of the decade, outperforming the 2022 re-release of the record-shattering Avatar

Era-defining

The highest-grossing re-release of the decade, outperforming the 2022 re-release of the record-shattering Avatar

Mexico

In Mexico, the re-release sold more than 1.6 million tickets, exceeding the number of tickets sold for the original release in 2009

Mexico

In Mexico, the re-release sold more than 1.6 million tickets, exceeding the number of tickets sold for the original release in 2009

Mexico

In Mexico, the re-release sold more than 1.6 million tickets, exceeding the number of tickets sold for the original release in 2009

Box office

The re-release of Coraline generated over $52,3M at the global box office

Box office

The re-release of Coraline generated over $52,3M at the global box office

Box office

The re-release of Coraline generated over $52,3M at the global box office

Reach

Reached 25 million people with targeted campaigns in multiple regions, with an average Click Through Rate (CTR) of 3%

Reach

Reached 25 million people with targeted campaigns in multiple regions, with an average Click Through Rate (CTR) of 3%

Reach

Reached 25 million people with targeted campaigns in multiple regions, with an average Click Through Rate (CTR) of 3%

"Coraline set box office records in multiple international territories, including the UK and Mexico, through our partnership with Trafalgar Releasing"

David Burke

Chief Marketing & Operations Officer

"Coraline set box office records in multiple international territories, including the UK and Mexico, through our partnership with Trafalgar Releasing"

David Burke

Chief Marketing & Operations Officer

"Coraline set box office records in multiple international territories, including the UK and Mexico, through our partnership with Trafalgar Releasing"

David Burke

Chief Marketing & Operations Officer

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Guides & Resources

How to choose an entertainment marketing agency

In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Guides & Resources

How to choose an entertainment marketing agency

In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Guides & Resources

How to choose an entertainment marketing agency

In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

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