Making history with the Eras tour movie

The goal

Maximise box office sales for Taylor Swift: The Eras Tour Movie, in partnership with Trafalgar Releasing

Approach

Develop a paid media strategy to saturate audiences worldwide, outside of the USA

Custom conversion tracking to enable real-time reporting and maximise ad platform optimisation

Identifying and segmenting her substantial ‘warm’ engaged audiences to balance delivery between different levels of fandom

Geographic delivery within drive time of thousands of cinema/theater sites worldwide

Creative strategy tied in to campaign types to control ad delivery based on level of fandom and types of engagement

Timely and diverse retargeting automation to stay present while minimising ad fatigue

Results

Record-breaking

Taylor Swift: The Eras Tour is the highest-grossing concert and documentary film in history

Record-breaking

Taylor Swift: The Eras Tour is the highest-grossing concert and documentary film in history

Record-breaking

Taylor Swift: The Eras Tour is the highest-grossing concert and documentary film in history

Ticket checkouts

Generated hundreds of thousands of ticket checkouts at just $0.61 each

Ticket checkouts

Generated hundreds of thousands of ticket checkouts at just $0.61 each

Ticket checkouts

Generated hundreds of thousands of ticket checkouts at just $0.61 each

Link clicks

Link clicks at $0.16 each converting to ticket checkouts at conversion rate of 26%

Link clicks

Link clicks at $0.16 each converting to ticket checkouts at conversion rate of 26%

Link clicks

Link clicks at $0.16 each converting to ticket checkouts at conversion rate of 26%

Encore campaign

A second 'encore campaign' following the initial successful release of Taylor Swift: The Eras Tour

Encore campaign

A second 'encore campaign' following the initial successful release of Taylor Swift: The Eras Tour

Encore campaign

A second 'encore campaign' following the initial successful release of Taylor Swift: The Eras Tour

Era-defining

Breaking the record for highest opening weekend and highest grossing concert film in history, overtaking Michael Jackson’s ‘This is it’

Era-defining

Breaking the record for highest opening weekend and highest grossing concert film in history, overtaking Michael Jackson’s ‘This is it’

Era-defining

Breaking the record for highest opening weekend and highest grossing concert film in history, overtaking Michael Jackson’s ‘This is it’

"The film reported advanced global ticket sales in excess of $100m on October 6, causing the cinema circuit’s stock to surge by 11%"

Jeremy Kay

Screen Daily

"The film reported advanced global ticket sales in excess of $100m on October 6, causing the cinema circuit’s stock to surge by 11%"

Jeremy Kay

Screen Daily

"The film reported advanced global ticket sales in excess of $100m on October 6, causing the cinema circuit’s stock to surge by 11%"

Jeremy Kay

Screen Daily

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Guides & Resources

How to choose an entertainment marketing agency

In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Guides & Resources

How to choose an entertainment marketing agency

In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Guides & Resources

How to choose an entertainment marketing agency

In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

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