Achieving 5 million video views for Daft Punk & Leiji Matsumoto

The goal

Increase awareness and maximise box office sales for Daft Punk & Leiji Matsumoto's Interstella 5555: The 5tory of the 5ecret 5tar 5ystem

Approach

Develop a comprehensive targeted digital marketing strategy and budget plan

Segment audiences to strategically balance ad delivery across various levels of fandom

Retargeting website visitors and engaged ad audiences who haven’t yet completed their cinema ticket purchases, encouraging fans to finalise their transactions

Implement a series of custom conversion events to enable insightful real-time reporting, helping to drive optimisation

Results

Link Clicks

Achieved over 700k clicks with an impressive Cost per Click of just $0.09

Link Clicks

Achieved over 700k clicks with an impressive Cost per Click of just $0.09

Link Clicks

Achieved over 700k clicks with an impressive Cost per Click of just $0.09

Ticket Clicks

Generated more than 366k clicks on cinema tickets, with an average Cost per Ticket Click of $0.18

Ticket Clicks

Generated more than 366k clicks on cinema tickets, with an average Cost per Ticket Click of $0.18

Ticket Clicks

Generated more than 366k clicks on cinema tickets, with an average Cost per Ticket Click of $0.18

Impressions

Delivered over 25 million impressions of ads to precisely targeted audiences, resulting in a remarkable Click Through Rate of 4.68%

Impressions

Delivered over 25 million impressions of ads to precisely targeted audiences, resulting in a remarkable Click Through Rate of 4.68%

Impressions

Delivered over 25 million impressions of ads to precisely targeted audiences, resulting in a remarkable Click Through Rate of 4.68%

TikTok

Secured over 5 million video views on TikTok, with an astonishing average cost per view of merely $0.001

TikTok

Secured over 5 million video views on TikTok, with an astonishing average cost per view of merely $0.001

TikTok

Secured over 5 million video views on TikTok, with an astonishing average cost per view of merely $0.001

"It was a huge box office success, as was the campaign. According to our data, this was the second campaign with the lowest cost per ticket click ever recorded"

Diogo Lacerda

Digital Marketing Manager

"It was a huge box office success, as was the campaign. According to our data, this was the second campaign with the lowest cost per ticket click ever recorded"

Diogo Lacerda

Digital Marketing Manager

"It was a huge box office success, as was the campaign. According to our data, this was the second campaign with the lowest cost per ticket click ever recorded"

Diogo Lacerda

Digital Marketing Manager

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Guides & Resources

How to choose an entertainment marketing agency

In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Guides & Resources

How to choose an entertainment marketing agency

In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Guides & Resources

How to choose an entertainment marketing agency

In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

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