What we do
We turn fan energy into measurable growth across streaming, ticketing, eCommerce, and merchandise. Whether you’re on-cycle or off-cycle, every music promotion campaign we create blends creativity, psychology, and data to keep artist or brand momentum alive long after release day.
Our Approach
Discover
We start by getting to know your audience, artist, and release schedule inside out to uncover what drives connection, discovery, and conversion. Every strong marketing plan starts with research, audience data, and workflow integrations that set you up for success.
01
Plan
We turn insights into strategy. From single launches to global tour campaigns, we design integrated digital marketing plans that are tailored to your label, artist, and partner ecosystem. Scalability, flexibility, and measurable performance are all built in from the start.
02
Execute
We bring your strategy to life. Campaigns go live across the channels that matter most, from Meta and Google to inboxes, search results, and streaming platforms. We connect every touchpoint to turn fan curiosity into clicks, streams, and sales.
03
Optimise
Measurement runs through everything we do. With real-time dashboards, data storytelling, and attribution tracking, we continuously refine campaigns to maximise ROI, sales, and long-term loyalty, turning insights into consistent, repeatable growth.
04
Services
Paid Media
High-performance paid marketing campaigns that turn curiosity into fandom. From fan discovery to retargeting, we design data-driven strategies across your Meta, Google, TikTok, Youtube, and beyond to reach the right listeners, drive conversions, and amplify engagement around every album launch, tour, merch drop, or collaboration.
SEO
Organic visibility that keeps your artists front of mind and top of search. We optimise the content that matters most from artist profiles and tour pages to lyrics, eCommerce listings, and content hubs. Pair that with precise technical fixes for an SEO strategy that makes your artist discoverable across Google, YouTube, and generative search platforms like ChatGPT.
Email Marketing
Fan loyalty that lasts longer than the charts. Our personalised email and CRM strategies use behavioural insights, automation, and data segmentation to turn first-time listeners into lifelong fans, driving repeat sales, engagement, and community support whether you’re on or off-cycle.
Analytics & Tracking
Performance clarity that fuels confident actions. Our analytics systems measure what matters most to your brand, be it ticket sales, audience behaviour, or campaign performance. With real-time dashboards and transparent reporting, you’ll see exactly what drives sales, streams, and engagement — and how to scale it.
Why Times One Hundred?
Music moves people. We make sure your marketing does too. We act as an extension of your team, blending psychology, data, and behavioural insights to create music promotion campaigns that feel authentic, amplify your artist’s vision, and drive powerful results.
Case studies
FAQ
Do you work with non-profits (Ad Grants)?
Can you use Google Analytics in European countries?
How do you analyse and report results?
How do you plan a paid media campaign?
What are the benefits of using paid media for marketing?
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