Achieving max spend for Hampshire Cultural Trust's Google Ad Grant

The goal

Use the Google Ad Grants program for non-profits to increase reach and conversions for Hampshire Cultural Trust's visitor attraction portfolio

Approach

Utilising 100% of the Google Ads Grant for non-profits to reach the audience, scaling spend and reach across a broad range of visitor attractions and cultural spaces.

Transition to a new campaign structure on Google Ads to become more cost efficient, adjusting keywords to be venue and location relevant.

Technical setup and configuration of Google Tag Manager with the Trust's three ticketing platforms; Spektrix, Digitickets and Ticketsolve.

Bespoke conversion reporting via a Looker Studio dashboard, including dedicated sections for different levels of marketing and operational management.

Results

5x growth

Over 500% increase in online conversions on Google within 9 months.

5x growth

Over 500% increase in online conversions on Google within 9 months.

5x growth

Over 500% increase in online conversions on Google within 9 months.

Google Ads

30% increase in traffic to their website on Google with an average click-through rate of 13%

Google Ads

30% increase in traffic to their website on Google with an average click-through rate of 13%

Google Ads

30% increase in traffic to their website on Google with an average click-through rate of 13%

Digital awareness

Awareness increased significantly via the promotion of hundreds of events across 23 venues

Digital awareness

Awareness increased significantly via the promotion of hundreds of events across 23 venues

Digital awareness

Awareness increased significantly via the promotion of hundreds of events across 23 venues

Meta Ads

Activation of Meta ads across a range of commercial venues including arts centres, visitor attractions, art galleries and museums

Meta Ads

Activation of Meta ads across a range of commercial venues including arts centres, visitor attractions, art galleries and museums

Meta Ads

Activation of Meta ads across a range of commercial venues including arts centres, visitor attractions, art galleries and museums

Conversion reporting

Successfully tracking online conversions for the first time with a bespoke Google Looker Studio report

Conversion reporting

Successfully tracking online conversions for the first time with a bespoke Google Looker Studio report

Conversion reporting

Successfully tracking online conversions for the first time with a bespoke Google Looker Studio report

"Superb service from Tom and his team of Facebook ad experts. Solid creative and reporting too, highly recommended for anyone looking to transform their digital presence in the charity sector"

Nicholas Seagrave

Digital Transformation Manager

"Superb service from Tom and his team of Facebook ad experts. Solid creative and reporting too, highly recommended for anyone looking to transform their digital presence in the charity sector"

Nicholas Seagrave

Digital Transformation Manager

"Superb service from Tom and his team of Facebook ad experts. Solid creative and reporting too, highly recommended for anyone looking to transform their digital presence in the charity sector"

Nicholas Seagrave

Digital Transformation Manager

More Case studies

View all

Driving rapid growth in a new market for Flash Pack

Leisure

Driving rapid growth in a new market for Flash Pack

Leisure

Driving rapid growth in a new market for Flash Pack

Leisure

View all

Guides & Resources

A comprehensive guide to Google Ads bidding strategies

Our team of specialists share their insights on Google Ads bidding strategies to help you understand how to optimise your campaigns effectively.

Guides & Resources

A comprehensive guide to Google Ads bidding strategies

Our team of specialists share their insights on Google Ads bidding strategies to help you understand how to optimise your campaigns effectively.

Guides & Resources

A comprehensive guide to Google Ads bidding strategies

Our team of specialists share their insights on Google Ads bidding strategies to help you understand how to optimise your campaigns effectively.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Case Study: Dynamo Beyond Belief