Driving rapid growth in a new market for Flash Pack

The goal

Deliver rapid growth within the emerging market for metropolitan solo travellers to establish Flash Pack as a market leader

Approach

Full-funnel paid media campaigns to capture singles in 30s-40s, with creative testing to find dramatic audience growth through relatable blog content and value propositions

Comprehensive content retargeting strategy directing users to the next step of the website user journey, covering blogs, trip categories and specific trips

Retargeting abandoned cart users with testimonials and trip-specific FAQs to counter last-minute resistance

Search engine coverage through revised SEO content strategy and Google Search ads

Analytics auditing and reporting to robustly track website behaviour and conversion, and feed actionable insight to content teams on what themes and writers produce the best results

Handing over with training to an internal paid media team when they grew to 60+ staff, and supporting again when the company started over post-COVID to get them to the same point again in just 12 months

Results

£13M Revenue

Growing online revenue to £13 million per year at 7.8x return on ad spend, with over 70% of monthly revenue driven by paid media campaigns, becoming one of the fastest growing companies in the UK

£13M Revenue

Growing online revenue to £13 million per year at 7.8x return on ad spend, with over 70% of monthly revenue driven by paid media campaigns, becoming one of the fastest growing companies in the UK

£13M Revenue

Growing online revenue to £13 million per year at 7.8x return on ad spend, with over 70% of monthly revenue driven by paid media campaigns, becoming one of the fastest growing companies in the UK

400% Growth

400% growth for the company YoY with over 10,000 trips booked last year

400% Growth

400% growth for the company YoY with over 10,000 trips booked last year

400% Growth

400% growth for the company YoY with over 10,000 trips booked last year

Award-winning

Winners of Amazon’s Young Company of the Year award in 2018

Award-winning

Winners of Amazon’s Young Company of the Year award in 2018

Award-winning

Winners of Amazon’s Young Company of the Year award in 2018

Re-launch

Successful re-launch of company post-COVID with over £4.7million in revenue generated with Google and Meta ads in 2022

Re-launch

Successful re-launch of company post-COVID with over £4.7million in revenue generated with Google and Meta ads in 2022

Re-launch

Successful re-launch of company post-COVID with over £4.7million in revenue generated with Google and Meta ads in 2022

Meta Case Study

Meta using Flash Pack’s paid media approach as a case study in sponsored content across the media

Meta Case Study

Meta using Flash Pack’s paid media approach as a case study in sponsored content across the media

Meta Case Study

Meta using Flash Pack’s paid media approach as a case study in sponsored content across the media

"Our business achieved 300 to 400 per cent year-on-year growth from that point and Facebook and Instagram still play a huge part in our marketing today"

Lee Thompson

Co-founder

"Our business achieved 300 to 400 per cent year-on-year growth from that point and Facebook and Instagram still play a huge part in our marketing today"

Lee Thompson

Co-founder

"Our business achieved 300 to 400 per cent year-on-year growth from that point and Facebook and Instagram still play a huge part in our marketing today"

Lee Thompson

Co-founder

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Flash Pack is a successful adventure lifestyle company that connects like-minded solo professionals who are looking for stylish, authentic travel.

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How Facebook marketing turned one company into a worldwide phenomenon

Flash Pack is a successful adventure lifestyle company that connects like-minded solo professionals who are looking for stylish, authentic travel.

Guides & Resources

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Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

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How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

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