Gaining 7-figure revenue from 15x return on paid media for Rough Trade

The goal

Grow Rough Trade’s iconic brand and ecommerce revenue

Approach

Full stack of dynamic ecommerce ad delivery across Meta and Google platforms, including Google Shopping, Performance Max, dynamic retargeting and all associated product feed optimisation and management

Always-on promotion for brick and mortar stores with visitor tracking

Migration from Active Campaign to Klaviyo email platform, providing email training and technical support, and running generating leads through paid social marketing

Technical SEO and content audits comparing current performance against potential opportunities, and collaborating with web agency to implement SEO best-practice on new website built on experimental “headless” single-page application framework

Advanced and compliant implementation of Google Tag Manager for ad tracking, analytics, affiliate codes, enhanced ecommerce and upgrading to GA4

Extensive ad hoc technical and strategic marketing support

Results

ROI

7-figure revenues from 15x return on paid social and PPC spend, sustained over three years

ROI

7-figure revenues from 15x return on paid social and PPC spend, sustained over three years

ROI

7-figure revenues from 15x return on paid social and PPC spend, sustained over three years

Organic Search Revenue

Sustained 83% lift in organic SEO revenue from month 1 of our technical SEO audit

Organic Search Revenue

Sustained 83% lift in organic SEO revenue from month 1 of our technical SEO audit

Organic Search Revenue

Sustained 83% lift in organic SEO revenue from month 1 of our technical SEO audit

Email Revenue

35% of email revenue now generated by automated Klaviyo flows, and tens of thousands of new email leads cost-effectively through paid social and site popups

Email Revenue

35% of email revenue now generated by automated Klaviyo flows, and tens of thousands of new email leads cost-effectively through paid social and site popups

Email Revenue

35% of email revenue now generated by automated Klaviyo flows, and tens of thousands of new email leads cost-effectively through paid social and site popups

Website Migration

Stable organic traffic through website migration, protecting brand from costly drop in SEO traffic that would happen without our recommendations

Website Migration

Stable organic traffic through website migration, protecting brand from costly drop in SEO traffic that would happen without our recommendations

Website Migration

Stable organic traffic through website migration, protecting brand from costly drop in SEO traffic that would happen without our recommendations

Insights

Extensive, accurate, compliant reporting with high opt-in rates, helping the internal Rough Trade team make independent decisions about how to grow

Insights

Extensive, accurate, compliant reporting with high opt-in rates, helping the internal Rough Trade team make independent decisions about how to grow

Insights

Extensive, accurate, compliant reporting with high opt-in rates, helping the internal Rough Trade team make independent decisions about how to grow

"Their expertise and dedication have been unparalleled. We have witnessed an exponential increase in conversions and revenue thanks to their efforts. We wholeheartedly recommend Times One Hundred to any business seeking remarkable results and a trusted partner in PPC advertising"

Lawrence Montgomery

Managing Director

"Their expertise and dedication have been unparalleled. We have witnessed an exponential increase in conversions and revenue thanks to their efforts. We wholeheartedly recommend Times One Hundred to any business seeking remarkable results and a trusted partner in PPC advertising"

Lawrence Montgomery

Managing Director

"Their expertise and dedication have been unparalleled. We have witnessed an exponential increase in conversions and revenue thanks to their efforts. We wholeheartedly recommend Times One Hundred to any business seeking remarkable results and a trusted partner in PPC advertising"

Lawrence Montgomery

Managing Director

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Guides & Resources

How to choose an entertainment marketing agency

In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Guides & Resources

How to choose an entertainment marketing agency

In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Guides & Resources

How to choose an entertainment marketing agency

In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

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