Achieving 300% growth while maintaining CPA targets for Checkmyfile
Region
UK
Sector
Technology
Services
The goal
To ensure a seamless website migration as part of a wider rebrand and product launch for the credit health company, all the while activating paid social from scratch
Approach
We reviewed a list of content that should be condensed and combined with other content to reduce keyword cannibalisation; an SEO issue that happens when multiple pages on a website target the same or similar keywords.
01
We then generated a detailed migration strategy complete with a checklist to follow. This checklist included pre-launch tasks, go-live tasks, and post-launch tasks.
02
Providing SEO consultancy for the design and build of the digital product, the strategy focused on putting the user first - and abiding by Google’s recent algorithm updates around helpful content.
03
The content strategy focussed on building signals related to Expertise, Experience, Authoritativeness, and Trust (EEAT). This is especially important in competitive areas like credit scores and reports, where organic search can be particularly challenging. Emphasising these aspects will remain a priority in our post-migration efforts.
04
Ongoing support was provided to the marketing and content teams to align strategy and focus, and benchmarking for the new product website.
05
To support the Checkmyfile rebrand, we launched and scaled paid media campaigns from scratch on Meta, both in the build-up and post-launch to hit customer acquisition targets.
06
Results
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