Maximising app installs for Vero’s privacy-focused social media network

The goal

Maximise app installs for Vero's ad-free and algorithm-free social network, adhering to strict ethical marketing policies

Approach

Bespoke strategy addressing Vero’s policy of not installing ad platform SDKs to their app to protect user’s privacy

Google App Install and Apple Ad campaigns with diverse range of creative assets and copy

Paid social media driving awareness in new users even with the constraint of not having app install tracking available due to privacy requirements

Brand strategy amplifying partnerships with music and film content partners including DC Justice League, pop star Kelis, and GQ magazine

Results

App installs

357k app installs over 12 months – almost 1k installs per day

App installs

357k app installs over 12 months – almost 1k installs per day

App installs

357k app installs over 12 months – almost 1k installs per day

iOS

13.8x better cost-per-install on iOS than industry average

iOS

13.8x better cost-per-install on iOS than industry average

iOS

13.8x better cost-per-install on iOS than industry average

Android

4.6x better cost-per-install on Android than industry average

Android

4.6x better cost-per-install on Android than industry average

Android

4.6x better cost-per-install on Android than industry average

CPM

Incredibly low delivery costs of $0.60 CPM

CPM

Incredibly low delivery costs of $0.60 CPM

CPM

Incredibly low delivery costs of $0.60 CPM

Insights

Ongoing insight into scaling opportunities and costs to grow user base in new markets

Insights

Ongoing insight into scaling opportunities and costs to grow user base in new markets

Insights

Ongoing insight into scaling opportunities and costs to grow user base in new markets

"I've been working with Times One Hundred a little over a year on a complex paid social test and learn project, to find an ethical marketing solution that meets our product's strict data and tracking policy. Great team to work with, super agile, efficient and knowledgable. Looking forwards to launching larger scale activity with them in the next year!"

Lily Horton

Marketing Lead

"I've been working with Times One Hundred a little over a year on a complex paid social test and learn project, to find an ethical marketing solution that meets our product's strict data and tracking policy. Great team to work with, super agile, efficient and knowledgable. Looking forwards to launching larger scale activity with them in the next year!"

Lily Horton

Marketing Lead

"I've been working with Times One Hundred a little over a year on a complex paid social test and learn project, to find an ethical marketing solution that meets our product's strict data and tracking policy. Great team to work with, super agile, efficient and knowledgable. Looking forwards to launching larger scale activity with them in the next year!"

Lily Horton

Marketing Lead

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Get in touch to see how we can create a data-driven strategy that scales your brand.

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Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

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