Platform pulse: February 2025

Google

New AI features coming to Workspace for Nonprofits

New AI-related benefits are now available to all Workspace for Nonprofits users, helping to meet goals and drive social impact.

Google Ads simplifies conversion tracking with new tag manager feature

Google Ads introduced new form tracking in Google Tag Manager that enables code-less event creation for lead form submissions. Advertisers can now set up conversion tracking via a user-friendly interface, eliminating complex manual coding.

Meridian is now available to everyone

Meridian is the open-source Marketing Mix Model (MMM) built by Google for today’s consumer journeys to help make smarter, data-driven decisions when measuring outcomes across channels.

Meta

Meta announces Signals Gateway

Signals Gateway is a new all-in-one data solution that helps businesses maximise the value of their first-party data while maintaining control and privacy. By streamlining data connection from any source to any destination, Meta or beyond, marketers can improve performance, save time and resources, and drive business results.

AI

Anthropic releases Claude 3.7 Sonnet and Claude Code

Claude 3.7 Sonnet is their most intelligent model to date and the first hybrid reasoning model on the market. Claude 3.7 Sonnet can produce near-instant responses or extended, step-by-step thinking that is made visible to the user. API users also have fine-grained control over how long the model can think for.

Icon, the first AI "Admaker"

Icon is like ChatGPT + CapCut, but for making winning ads with AI in minutes. Founder Kennan Davison shares a great example: https://x.com/kennandavison/status/1886836061378372064

Open AI

Open AI have released a research preview of GPT‑4.5 — their "largest and best model for chat yet".