Platform pulse: March 2025

Google

PMax negative keyword limit increase

Google recently announced the ability to add up to 10,000 negative keywords per PMax campaign, aligning with Google Search campaigns.

Meta

Meta adds a range of AI-powered ad updates for Facebook and Instagram

Meta’s announced a range of new AI-powered tools to help advertisers maximise the performance of their campaigns.

X

X users can edit elements of images with Grok

As generative AI tools get more and more advanced, they’ll also gain superior functionality, including video creation, stable character setting, expanded capacity to action requests on their own. Read more

Pinterest

Pinterest outlines its new feed module display

Pinterest recently added full-width module types in-stream, to encourage different types of feed engagement by highlighting related topics and/or other elements of interest for Pinners.

TikTok

TikTok adds simplified mobile camera connection for livestreams

TikTok is trying to make it easier to stream with multiple camera angles, by enabling users of its TikTok Studio desktop streaming set-up to easily connect their phone as a second camera.

YouTube

Google updates BrandConnect for YouTube

With YouTube BrandConnect, brands can get more with creators and sponsored content.