Achieving YoY sales growth with sports fans for Arsène Wenger: Invincible

The goal

Maximise sales of DVD, Blu-Ray, downloads and cinema tickets to sports fans online

Approach

Produce a digital media strategy and budget, collaborating with creative and PR agencies

Targeting plans to reach Arsenal, football and sports fans across Facebook, Instagram, YouTube, Twitter, Amazon, Google Search and Display

High impact trailer moment to collect audiences based on engagement levels with video content

Comprehensive and diverse retargeting to retain engagement tactfully

Smart and timely call-to-action messaging to drive purchase from most engaged audiences

Results

Growth

38% increase in year-on-year sales from previous film during same period, despite a decline in the overall physical DVD/Blu-Ray market

Growth

38% increase in year-on-year sales from previous film during same period, despite a decline in the overall physical DVD/Blu-Ray market

Growth

38% increase in year-on-year sales from previous film during same period, despite a decline in the overall physical DVD/Blu-Ray market

Trailer Views

Additional 400k trailer views in first 7 days at under 1p per 30 second view to quality, relevant audiences

Trailer Views

Additional 400k trailer views in first 7 days at under 1p per 30 second view to quality, relevant audiences

Trailer Views

Additional 400k trailer views in first 7 days at under 1p per 30 second view to quality, relevant audiences

Engagement

High engagement audiences of 280k collected across Google, Facebook and Instagram for ultra-low retargeting costs

Engagement

High engagement audiences of 280k collected across Google, Facebook and Instagram for ultra-low retargeting costs

Engagement

High engagement audiences of 280k collected across Google, Facebook and Instagram for ultra-low retargeting costs

Amazon #1

Amazon No. 1 best-selling documentary DVD with 345 customer reviews at average 5-star rating

Amazon #1

Amazon No. 1 best-selling documentary DVD with 345 customer reviews at average 5-star rating

Amazon #1

Amazon No. 1 best-selling documentary DVD with 345 customer reviews at average 5-star rating

"With a great knowledge and insight into the digital media landscape and first-class service levels, Times One Hundred have produced excellent media strategies to engage target audiences"

Tim Westbey

Senior Marketing Manager

"With a great knowledge and insight into the digital media landscape and first-class service levels, Times One Hundred have produced excellent media strategies to engage target audiences"

Tim Westbey

Senior Marketing Manager

"With a great knowledge and insight into the digital media landscape and first-class service levels, Times One Hundred have produced excellent media strategies to engage target audiences"

Tim Westbey

Senior Marketing Manager

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Guides & Resources

How to choose an entertainment marketing agency

In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Guides & Resources

How to choose an entertainment marketing agency

In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Guides & Resources

How to choose an entertainment marketing agency

In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

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