Achieving a Sunday Times best-seller for Jeremy Deller’s Art is Magic

The goal

Create awareness and maximise sales for the release of Jeremy Deller’s Art is Magic

Approach

Digital strategy for awareness, pre-sale and launch phases

Over 2 million impressions with vibrant video and static ads across Facebook, Instagram and Twitter

Custom messaging and approach for standard and collector editions, £30 and £150 RRP respectively

Tight collaboration with publisher, PR and design partners

Maximising pre-sale partnership with Rough Trade and Hatchards

Promoting a slate of reader events

Results

Best Seller

A Sunday Times best-seller in first week of publication

Best Seller

A Sunday Times best-seller in first week of publication

Best Seller

A Sunday Times best-seller in first week of publication

Pre-sale

Pre-sale orders sold out in advance, driving a second major order ahead of publication

Pre-sale

Pre-sale orders sold out in advance, driving a second major order ahead of publication

Pre-sale

Pre-sale orders sold out in advance, driving a second major order ahead of publication

Sold Out

A sold-out event at London’s Southbank Centre

Sold Out

A sold-out event at London’s Southbank Centre

Sold Out

A sold-out event at London’s Southbank Centre

Link Clicks

More than 10,000 link clicks on social media platforms

Link Clicks

More than 10,000 link clicks on social media platforms

Link Clicks

More than 10,000 link clicks on social media platforms

"We love working with the team at Times One Hundred. Their digital support is a key element in the campaigns that we run for our titles and without a doubt helped propel ART IS MAGIC by Jeremy Deller into the Sunday Times best-seller list in its first week of publication"

Clare Conville

Literary Agent

"We love working with the team at Times One Hundred. Their digital support is a key element in the campaigns that we run for our titles and without a doubt helped propel ART IS MAGIC by Jeremy Deller into the Sunday Times best-seller list in its first week of publication"

Clare Conville

Literary Agent

"We love working with the team at Times One Hundred. Their digital support is a key element in the campaigns that we run for our titles and without a doubt helped propel ART IS MAGIC by Jeremy Deller into the Sunday Times best-seller list in its first week of publication"

Clare Conville

Literary Agent

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Guides & Resources

How to choose an entertainment marketing agency

In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Guides & Resources

How to choose an entertainment marketing agency

In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Guides & Resources

How to choose an entertainment marketing agency

In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

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