Activating Oasis fans with a worldwide cinema release of Knebworth 1996

The goal

Activate Oasis fans across the globe to promote the worldwide cinema release of the Oasis Knebworth 1996 documentary, in partnership with Trafalgar Releasing

Approach

Configured custom conversion events that enabled real-time reporting and cross-platform optimization globally

Maximised early purchase from core Oasis fans and cultural enthusiasts

Collected new audiences by educating on the cultural significance of Knebworth 1996 through trailers across Facebook, Instagram and Youtube

Sustained, timely and diverse retargeting ad across platforms

Results

Worldwide Launch

Orchestrated a global digital media launch that reached over 5.3 million people on Facebook & Instagram from announcement through to event

Worldwide Launch

Orchestrated a global digital media launch that reached over 5.3 million people on Facebook & Instagram from announcement through to event

Worldwide Launch

Orchestrated a global digital media launch that reached over 5.3 million people on Facebook & Instagram from announcement through to event

Extra Screenings

Maintained high demand through to launch which resulted in extra screenings being added to the UK and Australia after the initial event

Extra Screenings

Maintained high demand through to launch which resulted in extra screenings being added to the UK and Australia after the initial event

Extra Screenings

Maintained high demand through to launch which resulted in extra screenings being added to the UK and Australia after the initial event

Record Breaking

Broke the UK box office record for highest-grossing documentary of 2021 with £634,728 revenue in its first week

Record Breaking

Broke the UK box office record for highest-grossing documentary of 2021 with £634,728 revenue in its first week

Record Breaking

Broke the UK box office record for highest-grossing documentary of 2021 with £634,728 revenue in its first week

"Oasis Knebworth 1996 becomes the highest-grossing documentary of 2021"

Sam Warner

NME

"Oasis Knebworth 1996 becomes the highest-grossing documentary of 2021"

Sam Warner

NME

"Oasis Knebworth 1996 becomes the highest-grossing documentary of 2021"

Sam Warner

NME

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Guides & Resources

How to choose an entertainment marketing agency

In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Guides & Resources

How to choose an entertainment marketing agency

In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Guides & Resources

How to choose an entertainment marketing agency

In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

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