Making Renaissance the first film in 20 years to cross $20 million opening

The goal

Maximise box office sales for Renaissance: A film by Beyoncé, in partnership with Trafalgar Releasing

Approach

Develop a paid media strategy for film release in global territories

Identifying and segmenting audiences to balance ad delivery between different levels of fandom

Custom tracking for real-time international reporting

Results

Opening Weekend

First movie in two decades to cross $20 million opening on a Thanksgiving weekend.

Opening Weekend

First movie in two decades to cross $20 million opening on a Thanksgiving weekend.

Opening Weekend

First movie in two decades to cross $20 million opening on a Thanksgiving weekend.

Impressions

Hundreds of millions of impressions to targeted audiences worldwide

Impressions

Hundreds of millions of impressions to targeted audiences worldwide

Impressions

Hundreds of millions of impressions to targeted audiences worldwide

Clicks

Millions of clicks at an incredible average cost per click of $0.07 each

Clicks

Millions of clicks at an incredible average cost per click of $0.07 each

Clicks

Millions of clicks at an incredible average cost per click of $0.07 each

Engagement

Tens of millions of post engagements across Instagram, Facebook and TikTok on ads alone

Engagement

Tens of millions of post engagements across Instagram, Facebook and TikTok on ads alone

Engagement

Tens of millions of post engagements across Instagram, Facebook and TikTok on ads alone

Trailer Views

Millions of trailer views on YouTube at an average cost per view of $0.01

Trailer Views

Millions of trailer views on YouTube at an average cost per view of $0.01

Trailer Views

Millions of trailer views on YouTube at an average cost per view of $0.01

"Renaissance defied the odds, marking the first film in 20 years to open above $20M on this weekend"

Joe Smith

Editor @ The Guardian

"Renaissance defied the odds, marking the first film in 20 years to open above $20M on this weekend"

Joe Smith

Editor @ The Guardian

"Renaissance defied the odds, marking the first film in 20 years to open above $20M on this weekend"

Joe Smith

Editor @ The Guardian

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Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

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Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

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