Generating £350k box office grosses for Spy x Family Code: White
Region
UK
Europe
Sector
Entertainment
Services
The goal
Generate clicks to the ticketing sites for the UK and Ireland release of the Anime film
Approach
Develop a paid media strategy for ticket sales in the UK and Ireland.
01
Using a broad audience strategy to capitalise on the global popularity of the anime.
02
Platform budget allocations were kept flexible to shift spending between platforms to optimise results across the cross-platform campaign.
03
Implemented scarcity messaging in the lead-up to the film’s release to help drive more immediate action.
04
Results
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